BADBOY is one of the pioneers in the industry. Founded in 1982 in San Diego, California, BADBOY quickly gained recognition by sponsoring athletes and events in surfing, skateboarding and motocross. In the early 1990s, BADBOY developed into martial arts through the sponsorship of several big names such as Rickson Gracie Vitor Belfort and Frank Shamrock. Today, they continue their tradition of supporting athletes like Chris Weidman in UFC, DeMarco Murray in NFL and Demian Maia in Jiu Jitsu. BAD BOY distributes innovative, lifestyle and performance products.
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